Find answers to your questions about our unique Webcast products and services that can impact your internet marketing promotion and advertising needs..

Discover how our development marketing services tool can help you Increase On-Line Traffic, penetrate your target market, and improve recognition of your internet brand.

For pricing information and a brief overview of our Business Builder Webcast features, click On-Line Marketing Service.

To see examples of our work, please click on online business websites.

Click on any of the following questions for answers (or scroll down):

Why do you call your product an “internet broadcast”?

Is an internet broadcast only useful when selling a product or service?

Are Online Services the same as “hosting”?

How will prospects find my internet broadcast?

How much of my time will be required to support this project?

What if I choose to terminate the Online Services?

I already have a website. Why should I have an internet broadcast as well?

What if I need to update my internet broadcast in the future?

Is there a way to track the people that open my website?

Why have an online internet broadcast and a CDROM?

Can people access my website from within my internet broadcast?

What is the NEWS section and can I update it myself at no extra charge?

Can I insert a hotlink to my internet broadcast in email I send to prospects?

Can I add a personalized greeting at the beginning of my internet broadcast?

Why is this product so much less expensive than competitive products?

Is it practical for a start-up business to implement an internet broadcast?

Will I have to buy any capital equipment?

I’m not technical. Will I have a problem supporting my internet broadcast?

Will I need to hire any people to support my internet broadcast?

What will I need to do to successfully implement my internet broadcast?

I’m short of capital. Do you have any other payment options?

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Why do you call your product an "internet broadcast"?

A better name for the product and service we provide to you is a Business Builder Webcast. For the purpose of this FAQ section, we'll call it an "internet broadcast". The term “internet broadcast” refers to the delivery of your marketing message to prospective clients via the internet. We call it a broadcast because your marketing message is accessible by your prospective clients as an on-demand broadcast anytime 24/7. Your on-demand broadcast is typically 60 to 180 seconds in duration. It is a high impact message with the goal to quickly communicate the important message points to your target market such that clients will contact you directly or go to your website for further information.

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Is an internet broadcast only useful for marketing a product/service?

A Business Builder Webcast (or internet broadcast) can be very effective for communicating any marketing message. Certainly, many of our clients use their internet broadcast to market a product or service. But others can find it useful for the following:

a)     Promoting an event

b)     Getting donations of items for charity

c)      Raising capital

d)     Recruiting volunteers

e)     Recruiting supporters

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Are Online Services the same as "hosting"?”

Online Services include hosting as well as a number of very effective services that can positively impact your business. These services include:

a)     A Command Center to give you control over all communication services and links to positively impact your online communications.

b)     Command Center delivery of email messages to up to 14 prospects at a time.

c)      If email recipients click on the hotlink to the internet broadcast, the internet broadcast will open up with a personalized greeting in the name of the recipient.

d)     With our Tracking feature, our clients have a record that the recipient opened the internet broadcast, how long they viewed the internet broadcast, and what buttons they clicked on in the internet broadcast (this makes good research data).

e)     A Pass-Along-To-A-Friend feature with personalized greetings.

f)      Bulk email delivery service option (extra charge for this service).

g)     A means for you to create and update your online accessible Business News.

h)     A means for you to create and edit an online accessible Frequently Asked Questions (FAQ) file.

i)        A means for you to set up linkages to websites and online pdf documents for access by persons visiting your internet broadcast.

j)       A means to integrate and control communication with multiple internet broadcasts, future broadcast products, and your website.

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How will prospective customers find my internet broadcast?

As with any marketing program, you have tools you use to communicate your marketing message. It is your responsibility to use these tools and to get them in front of your customers. In this case, your tool is an internet broadcast. There are many ways you can get your internet broadcast in front of your prospects. A partial list of examples includes:

a)     Registration with search engines

b)     Hot links in email communication to your clients.

c)      Listing your internet broadcast URL on your business stationary.

d)     Hot link on the Home Page of your website.

e)     CDROM distribution at trade shows.

f)      CDROM distribution to your mailing list.

Please email or call us for additional ideas of how you can get your message out.

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How much of my time will be required to support this project?

At the start of the project, we’ll need you to provide us with the following:

a)     An overview of the market you serve

b)     Answers to some questions we’ll ask

c)      Samples of marketing documents you may have

d)     Photos you’d like to include

e)     Digital images of logos you’d like to include

f)      Testimonials you want included (optional)

g)     Any background music preferences (optional)

h)     Contact information you’d like included at the end (e.g. contact name, contact phone number, contact email address)

Our Script Writer will write a draft of the script and submit it to you for your review. We’ll work with you until you’re happy with the script.

Generally, the above tasks should take a couple of hours of your time. We do all the rest of the work.

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What if I choose to terminate the Online Services?

You can terminate the Online Services at any time without any financial penalty. Payments that have already been made will not be refunded.

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I already have a website. Why should I have an internet broadcast as well?

Many business owners are disappointed with the results they’re receiving in marketing products and services through their website. Websites are generally considered to be an excellent source of information but a poor sales tool

An internet broadcast is an excellent sales tool. It will capture the attention of prospects such that your marketing message will be heard. Prospects will understand the features and benefits you have to offer. The message is presented in 1 to 3 minutes depending on client preference. As a pre-sales tool it can be very effective at convincing a prospect to do business with you and to link to your website for more detailed information.

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What if I need to update my internet broadcast in the future?

The architecture of your internet broadcast is designed to make it relatively easy to update in the future. Unless you’re making a major change to the look, feel, and content of your internet broadcast, it is very possible that your broadcast can be updated for less than $500.

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Is there a way to track the people that open up my website?

Online Services come with a built-in tracking feature. This feature enables you to get reports on people that access your website, on the number of emails that were forwarded through the pass-along-feature, on the number of the forwarded emails that were opened, and on activity within your internet broadcast. This information can be very helpful in researching the effectiveness of the broadcast and the communication surrounding the broadcast.

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Why have an online internet broadcast and a CDROM?

The Online Services listed above require internet access. A CDROM is primarily used for communication of your internet broadcast on any computer without the need for internet access. However, the CDROM is very useful for the following:

a)     Loading your marketing message in the laptop computers of all your sales people and your sales reps. In this way, your marketing message (as viewed on these computers) is always the same the way you want it to be and it can always be demonstrated regardless of the availability of internet access.

b)     A CDROM can be a powerful promotional piece when distributed to attendees at a trade show.

c)      A CDROM can be effective when left with a prospective client at the end of a sales meeting.

d)     A CDROM can be effective when left with businesses you’ve asked to refer their clients to you for non-competing services you can provide.

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Can people access my website from within the internet broadcast?

Your internet broadcast will have a LINKS feature that any person visiting your internet broadcast can use to directly and transparently transport them to your website.

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What is the NEWS section and can I update it myself at no extra charge?

The NEWS section is provided as one of the Online Services you subscribe to. We provide you with a password that you can use to update your NEWS at any time and as often as you like at no extra charge. Your NEWS can be accessed by employees, stakeholders, clients, and prospects visiting your internet broadcast.

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Can I insert a hotlink to my internet broadcast in email I send to prospects?

Your internet broadcast is assigned a unique URL address just like a website. In your email communication you can insert your internet broadcast URL as a hot link and encourage the recipient of the email to click on the hot link. When the recipient of your email clicks on the URL address, your internet broadcast will automatically open and your marketing message will be seen and heard.

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Can I add a personalized greeting at the beginning of my internet broadcast?

In addition to inserting your URL address as a hot link in your email communications, your internet broadcast will automatically personalize the broadcast with the name of the person to whom you sent the email. you can append the name of the person to whom the email is being sent. Such a personalized greeting can have a positive impact on the recipient causing them to pay more attention to your marketing message.

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Why is this product much less expensive than competitive products?

We knew that our primary market would be small businesses with sales revenue ranging from $250,000 to $100,000,000. We wanted to make our product superior in performance to competitive products. We also wanted to make it affordable by even the smallest of small businesses. Our business was designed to keep our overhead costs low so we could offer our product at a much lower price than competitive products. We’ve accomplished that objective. Our price is very affordable, yet our feature set is very powerful.

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Is it practical for a start-up business to implement an internet broadcast?

We have produced and delivered internet broadcasts to large businesses (i.e. businesses with more than $100,000,000 a year in sales revenue). We’ve also produced and delivered internet broadcasts to businesses with one employee. The business with one employee found that the internet broadcast was very effective at building their credibility and energizing their sales.

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Will I have to buy any capital equipment?

No - You won’t have to buy any capital equipment. We do all the work and we install your internet broadcast online.

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I’m not technical. Will I have a problem supporting my internet broadcast?

No – We are the technical experts and we take care of all the technical issues regarding putting your internet broadcast online.

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Will I need to hire any people to support my internet broadcast?

Hopefully Yes – Let me explain. You won’t need to hire any staff to support the internet broadcasts themselves. However, if the internet broadcast is successful at generating leads and increasing sales, you may need more people to respond to the sales leads and the increase in orders.

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What will I need to do to successfully implement an internet broadcast?

Consider these suggestions:

a)     Don’t wait to get started. You can start to see positive results within a few months.

b)     Consider your marketplace. Do your prospective customers shop online for the kinds of goods and services you have to offer?

c)      Consider the message that your prospects will respond to. Communicate the details about this message and your marketplace to our Script Writer.

d)     Gather photos, digital images, and testimonials (optional) early in the process so we aren’t slowed down in completing your internet broadcast.

e)     When your internet broadcast is online, you’ll need to spread the word to prospects. Tell your employees, your suppliers, existing customers, and prospects about your internet broadcast. We’ll provide you with a very powerful marketing tool. You need to use it. You need to promote it.

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I’m short of capital. Do you have any other payment options?

There are two types of payments:

a)     The Production Fees are going to be your highest cost item (ranging from $1,695 to $3,600 dependent on the length of the broadcast). The Production Fee is a one-time fee. We require a down payment to get started and the balance is due when your internet broadcast goes online (typically 30 to 60 days after receipt of the down payment). If you would like to spread these payments over six months, call us for details on this payment option.

b)     The Online Services Fees are $80 per month regardless of the length of the broadcast. There is no optional payment plan for the Online Services.

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